Organic Search for Publishers: How to Leverage and Maximize SEO
In part four of Organic Search for Publishers, Kevin Novak begins his discussion on how to implement an effective SEO strategy. He discusses the one big thing content publishers miss when optimizing their content for organic search: Contextualization. Itís not enough to publish an article, provide some metadata and links. TODAY content publishers need to provide contextualization for that article. That is, what will a reader achieve or get by acting with the content?
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