Models For Success: Three Key Trends in the Subscription Box Industry
As the subscription box business matures, it is becoming easier to identify the conditions and opportunities that will let some box retailers succeed.
Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.
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