Leverage 3 Stages of Member Engagement to Cut Membership Churn in Half
Adapting Smart Subscriber Communication Mapped to the 3 Stages of Member Engagement is Key
When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses how to cut membership churn in half by adapting your membership communications to leverage these three stages of a membership relationship.
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