Red, White, and Blue: How Wine Subscription Businesses Are Striving to Meet New Demand While Fighting Archaic State Laws and Regulations
A favorite of Millennial connoisseurs, wine is growing in popularity, even sipping at beer’s market share like a taster sampling a fine vintage.
Red or white, rose or sparkling, wine is America’s new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Here’s how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.
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