How to Successfully Innovate in B2B and B2C Publishing ... In One Market
Some of the key success strategies in data publishing work just as well in other forms of publishing because they are so powerful and so fundamental. Case in point is Marvin Shanken. He is more than a successful publishing entrepreneur. He’s also a true industry innovator. He has started publications that were mocked at launch because nobody thought they had a chance (before they went on to achieve remarkable success). He blends B2B and B2C publishing strategies in ways that few have tried. He’s stayed focused on print more than his peers and continues to profit handsomely from doing so.
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