This first article in our series Building Customer-Focused Products: An Insiderís Guide to Market Research offers an overview of what market research is and why its so important to your business.
If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. Thatís because thereís a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated Twitter tactics you can start using today to promote your subscription or subscription box business!
Subscription businesses have the unique opportunity to leverage targeted pricing to maximize revenue while determining how a given shift would affect its subscribers.
The key to a profitable subscription business is retention. Here are Subscription Insider's 30 tips and tricks to improve retention and plug subscriber and revenue leaks!
Learn how to protect your subscription or subscription box company with business insurance. We'll cover how to buy business insurance online versus through an agent, how to choose an insurance company, and more.
With more than 15 types of business insurance, it can be hard to decide what your subscription or subscription box company needs. In this How-To primer, Subscription Insider helps you navigate the murky waters of business insurance to explain the different types of coverage, so you can choose how to best protect your company from potential risks and financial loss.
So you want to start or grow a subscription business? Fortunately, there are many funding options for small companies to get their subscription businesses off the ground or scaling to high growth, whether they want to launch a new SaaS, mobile, content or subscription box company. In this primer, we'll give you a rundown of the options available, including traditional and alternative financing to make your dreams (and business plan) a reality.
Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write up a fake customer testimonial and post it to their site, due to the "in-the-moment" nature of video testimonials, there is an extra layer of authenticity that will help to convince potential subscribers that your product or service is of value.
One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value and profitability. Finding the pricing that works best for your business requires a consideration of many factors, including price testing, site design and sale pricing. In this best practice article we walk through six tactics to get your testing started on the right track.
Launching a subscription business isn't easy. Pricing your subscription business is another beast altogether. In this article, we explore the six concepts you'll need to understand to be able to set a price for your subscription product or service that will provide you with the most sales and profits as is possible.
Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands. They seek out products and services that speak to them and meet their specialty needs. They want to engage and have relationships with brands and companies and create affinity in communities with others like them. Kevin Novak explores changes in customer needs and wants, and given this, the tactics you need to further engage and grow your target audience.
Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the company has introduced Analytics for Twitter Cards, helping content producers get a better sense of what works when it comes to driving traffic to your site through Twitter. In this visual How-To, we show you why Cards matter, the 9 types of Twitter Cards your site can use to drive more traffic, and how to measure your ROI through Twitter's Analytics program.