Whether you are scrolling through your best friend’s baby photos or looking for travel or fashion ideas, Instagram’s visual storytelling platform has become a wonderful marketing tool for subscription businesses. Subscription boxes like FabFitFun post photos of upcoming giveaways to Instagram, while Netflix posts clips from new releases like season 3 of “Stranger Things,” and Salesforce posts pix of an event featuring kids pitching ideas on how to improve the world.
The new California privacy law (CCPA) will bring with it a need to get far more sophisticated about your data collection practices. The risk in ignoring this law is real.
There is a private right of action for any security breach, and consequently, it is time to address your company’s data security procedures. In addition, the CA Attorney General will have the right to take action for any violation of the statute. The law is effective on January 1, 2020, and although the AG has agreed not to enforce the law for six months, that will not stop class action attorneys from acting sooner if there is a security breach. In this privacy how-to, we cover: Does the statute applies to you?, CCPA is being amended, should you wait to comply?, and, Will you need to revise your online privacy policy to comply with CCPA?
Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our ‘Subscription Product Strategy’ track on ‘How to Get Recurring Value Out of Your Data’. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.
How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
Does your CFO always say no to your budget requests? Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives. In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs.
As those of you looking at your budgets for 2019 you should factor in the cost of documenting your data collection policies and reviewing your current business models in the context of what you may need to do to comply with the new California Consumer Privacy Act (CCPA). CCPA goes into effect in 2020 but its sweeping nature will require companies to use this lead time to effect changes in order to achieve compliance.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
The Customer Lifetime Value (CLV) concept has been around forever. What’s changed recently is increasingly easy access to a wide variety of input datasets (a/k/a/ “signals”) that work to increase the precision of these scores. CLV scores are increasingly used by companies to determine how they will interact with their customers. Russell Perkins explains.
Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.
The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more and more indie box companies, plus massive retailers such as Amazon have jumped on board. Have we reached peak box? Here’s a look at the reporting and the data.
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. What’s your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!
A few weeks ago I wrote about the importance of effective customer service. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems?
Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have evolved toward subscription and streaming business models, they continue to generate significant profits. Media firms still say that rampant thievery is costing them billions -- over $50 billion in 2017! Where’s the resolution to this conundrum?
Credit cards are a blessing and a curse for subscription publishers and monthly box merchants. Yes, auto-pay on a regular basis is sweet indeed, but it comes with the peril of card default. Cards expire or max out, customers dispute charges, and more ... but there are ways to minimize the detrimental effects of credit card declines and chargebacks on your subscription business.
Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order of hundreds of millions of dollars. Companies that depend on card transactions, especially those who depend on recurring payments, need to be proactive in preparing for pitfalls.
