Delivering Donations: How Nonprofits Can Use Subscription Marketing to Build Recurring Revenue
A growing number of charitable organizations are looking to build ongoing relationships with donors, and they are doing so by learning and adapting the techniques refined by marketers at subscription companies.
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. Thatís a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
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