Features

Five on Friday: Video Games, Fake Ad Blockers and Creating Press Kits

Dana E. Neuts, Subscription Insider April 27, 2018

Tags: Gaming Advertising Sales Financial Performance & Reporting Business (B2B) Consumer (B2C) Subscription Sales Industry & Product Announcements Business Operations & IT Communications, PR & Branding Data Auto-renew Subscription Analytics, Testing and Analysis Business Models News Content

Featuring PYMNTS, Digital Trends, Martech Advisor and Shopify

It is hard to believe today is the last Friday in April, but here we are. To help you move smoothly into May, we�ve got five great subscription stories to share: PYMNTS explores how subscriptions are changing the video game industry, Digital Trends reports on how 20 million Chrome users got tricked into downloading fake ad blockers, MarTech Advisor shares why it believes subscription businesses will succeed in a data-driven world, Lenfest Institute tells us how Berkeleyside�s direct public offering raised $1 million to fund operations, and Shopify offers advice on how to create a press kit.

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