Five on Friday: Transformations, Acquisitions and Retention
Featuring McClatchy, Financial Times, American Press Institute and Netflix
Taking a break from the MLS conference semi-finals, the World Series or the kick-off of the NBA season? We’ve got some interesting subscription features for you. McClatchy lays off 30 employees as it continues its digital transformation, Meredith Corp sells the MONEY brand to Ad Practitioners LLC, and American Press Institute shares examples of how publishers have successfully retained subscribers through engagement. Also this week, Netflix is raising $2 billion in debt to pay for content, and the Financial Times adds consultancy to its list of services to help other publishers learn from their paywall success.
Last week, in an email to staff, McClatchy president and CEO Craig Forman outlined big changes coming to the organization as it continues its digital transformation, reports Poynter. The changes include leadership shifts and changes to functional areas (News, Finance, Customer and Product, and Operations). They also include layoffs of about 30 employees, or 1% of staff. None of the layoffs will come from reporting positions. …
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