Five on Friday: Subscription Jobs, Suspended Service and Site Redesign
Featuring LinkedIn, Netflix, Fortune, Amazon and MoviePass
We hope you had a fun, safe Fourth of July! In this week’s edition of Five on Friday, we share top subscription jobs from LinkedIn, the media discusses whether Netflix is leaving money on the table by not accepting advertising revenue, MoviePass suspends its movie subscription service, Fortune.com redesigns its site (hint: it looks the same but it operates differently), and Amazon celebrates its 25th birthday.
LinkedIn: Top Subscription Jobs
Acquisition Marketing Manager
London, United Kingdom
As part of ITV’s ‘more than TV’ strategy, BritBox is one of the organization’s most exciting initiatives to launch a new British direct-to-consumer SVOD service. Joining the BritBox team will present a unique opportunity to help create an incredible service from the ground up. The role’s main purpose is to work closely with the Head of Marketing and Acquisition & Retention Lead to successfully launch and manage ongoing the subscriber acquisition strategy for ITV’s new SVOD service. As part of a relatively small team that will initially be in start-up mode it will be important for the incoming person to be a self-starter, happy to pick up tasks and projects that may not fall directly in their remit and prepared to get involved in everything from strategy development to detailed execution and delivery. Read more.
Senior Content Marketing Manager
Cratejoy is looking for a creative Senior Content Marketing Manager to oversee our content strategy across the organization & will be responsible for our brand voice as well as production & distribution of all content. This role is key to our success as it ties directly to our organic growth initiatives which is the cornerstone of Cratejoy’s growth going forward. The ideal candidate possesses an entrepreneurial spirit who will think of creative ways scale our content creating machine & optimizing ROI on all the efforts put into content creation & distribution. This candidate will work with our in-house SEO Manager to build a content calendar & game plan, she/he will also recruit a team of writers to support the plan. This role reports to the Growth lead at Cratejoy. Read more.
Business Intelligence Engineer II - Twitch Prime
Amazon Web Services
Twitch Prime aims to become the largest and best loved premium program for gamers worldwide. Each month Twitch Prime delivers free games and in-game content to our members and a free Twitch channel subscription. Plus all the benefits of Amazon Prime! The Twitch Prime team is seeking a Business Intelligence Engineer with a strong track record of taking on end-to-end ownership and delivering on large scale solutions in a fast-paced and dynamic business environment. This person will be a creative problem solver who is obsessed with delivering the best customer experience, as well as, a highly analytical, resourceful, customer focused, team-oriented individual who also has the ability to work independently under time constraints to meet deadlines. This person will also have excellent communication skill and work well with world class teams (internal or external). If you have these traits and are excited about making a big impact in the game industry, we're looking for you! Read more.
Product Marketing Manager, YouTube Music
San Bruno, California
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Read more.
Director, Subscription Lifecycle Marketing
New York, NY
As Director, Subscription Lifecycle Marketing, you will lead a digital marketing team and be the driving force behind marketing campaigns that will grow the audience of our premium subscription products; Business Insider Intelligence, Business Insider Prime, and free editorial newsletters. You will manage the campaign cycle from creative ideation to final execution. This role will report to the VP of Subscription Marketing. Business Insider Intelligence is Business Insider’s cutting-edge research service, delivering real-time insights on emerging trends, technologies, and transformations in the digital arena. Business Insider Prime is our premium subscription service, providing access to exclusive reporting from inside the companies and topics which matter the most to Business Insider's audience. Read more.
Is Netflix Leaving Money on the Table by Nixing Advertising?
Industry experts are speculating that Netflix is missing out on millions, possibly billions, of dollars in possible advertising revenue that it could use to pay down debt, acquire original content and pay for licensing deals. Variety reported that analysts at Nomura’s Instinet speculate that Netflix could make more than $1 billion in ad revenue if they instituted a free tier in 2020.
“An ad-supported tier could provide a lift to free cash flow, reducing the need for Netflix to raise debt frequently, especially beyond 2021 into a potentially rising rate environment,” Instinet equity analyst Mark Kelley wrote in research report.
While Netflix remains a subscription-only supported streaming video on demand service, other services like Hulu have opted for a multi-tier model where consumers have a choice. With Hulu’s most recent pricing, the free, ad-supported tier is available to consumers for $5.99 a month. They can also select an ad-free tier for $11.99, or Hulu Live, which is live broadcast programming plus on-demand programming, starting at $44.99.
Will Netflix go the ad route? BGR’s Andy Meek said, “no way.” Netflix is all about the user experience, and they know they will lose subscribers if their SVOD experience is mired in ads.
“The point here is that Netflix users are lucky the streaming service is run not by bean counters who think pulling the ad lever is inevitable, but by executives who put a high priority on the user experience and build around that as much as they can. That’s how the company got here in the first place, outlasting Blockbuster, the paradigm switch to streaming, the foresight to invest in its own original content and everything else along the way,” Meek wrote.
We absolutely agree. There is plenty of room in the VOD marketplace for ad-supported services, but we don’t anticipate Netflix will be one of them any time soon.
MoviePass Suspends Service, Making Us Wonder if This is Really It
For the next several weeks, you may notice some struggles with the ever-not-so-popular service, MoviePass. Deadline states that MoviePass’s app was suspended as of 2 a.m. PDT, and there is no projected time for when it will return to normal.
As some of you may know, MoviePass has not had the most credible history, and this has not been the first time the service has been down. On July 28, 2018, the service was down because the company ran out of money entirely, says The Verge. Other notable changes to MoviePass’s services include when they changed the subscription plan again, and again. After switching back to their refashioned plan, users could still potentially miss out on the movie they wanted to see, since their choice affected MoviePass’s capacity.
However, Helios and Matheson are stating that this change is not due to monetary issues, says Variety. The parent company cites maintenance-related issues, and did not state what problems existed. During this suspension, they will not be accepting new subscribers, and current subscribers will be credited for the number of affected days, once the service continues. However, we can’t be too sure of how many subscribers will be affected, since they have lost 90% of their customer base in the last year, according to Variety.
Fortune.com Gets a Redesign Which is Less Visual and More Mechanical
Eight months after getting a new owner, Fortune magazine has a new website, reported Publishers Daily. The twist – the façade of the website is very similar. It is the underpinnings that have changed.
“Fortune.com looks virtually identical, but everything is different,” Fortune's digital editor Andrew Nusca told Publishers Daily. “We’ve kept the car's sheet metal but rebuilt the engine, transmission, brake system, electronics, and so forth.”
In addition to faster load times, readers can anticipate these changes:
- A paywall
- A higher cover price
- More conferences hosted by Fortune
- Reduced reliance on print ad revenue
The magazine’s last visual redesign was in May 2018, its first major design change in four years since the magazine had split with CNNMoney and publisher Time Warner.
5 Things to Celebrate as Amazon Turns 25
Today, Amazon celebrates its 25th birthday. It came from humble beginnings. Jeff Bezos named is Cadabra, Inc, and was intended to be an online bookstore. Little did all of us know, Cadabra, Inc. was on its way to being one of the most recognizable brands in the world. Here are 5 things Amazon can celebrate on its 25th birthday.
- Its expansion into India. Amazon just opened a fulfillment center outside of Bangalore, India. Marketplace says that Indian exports have just passed the $1 billion dollar mark, thanks to Amazon. The company is looking to expand further into the country by the end of the year.
- Continued expansion in the states. They have planned to build a 43-story tower in Bellevue, a neighboring city to Seattle. According to a local news source, this should be done by 2024, and is expected to accommodate thousands of Amazon’s employees.
- Amazon Prime and its membership of more than 100 million Prime members. At least half of the households in the U.S. are members of Prime, says eMarketer. Amazon added additional planes to keep Prime shipping fast and free. Even with the increase of price of membership, people keep subscribing.
- Acquiring Whole Foods. Whole Foods has always been known as “whole paycheck,” but since Amazon acquired the store, prices have dropped, shoppers are more familiar with what’s on sale, and can navigate the sales of the week easier, says Forbes. Amazon and the store continue to team up in terms of Amazon Fresh, and curating brands that are more cost effective for consumers.
- Prime Day now two days. Over the years, Amazon has developed a very loyal following, and Prime Day has continued to grow. They have decided to expand to two days, and are hosting an exclusive Prime Day event in New York, where they are having a concert featuring top acts, flying out influencers from around the country, and are offering more than 1 million deals in 18 countries.
We’d say that’s a long list of accomplishments for only being 25. Happy birthday, Amazon, here’s to many more.