Five on Friday: Paywalls, Personalization and Top Jobs
Featuring Quartz, Digital River, Ad Exchanger and LinkedIn
Anxious for the Olympics to kick off? Ease your angst with some super subscription ideas and advice. In this week’s edition of Five on Friday, tech giants like Apple and Google are trading licensing revenue for recurring revenue, big brands are slashing advertising budgets in favor of personalization, Digital River explains why customer-centric subscription companies are the most successful, Ad Exchange tells us why paywall strategies are about much more than the bottom line, and LinkedIn shares top subscription jobs.
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