Five on Friday: Loyalty, Ad Blocking and Product Promo
Featuring Digiday, Hollywood Reporter, Shopify, Marketing Tech News and Marketing Profs
Looking for an escape from the tragic news and heated politics of the week? Check out this week’s Five on Friday, chock full of ideas and tips for you to grow your subscription business. In today’s edition, Digiday explores how publishers are moving away from vanity metrics like pageviews and toward loyalty metrics like time spent on site. Also this week, the Hollywood Reporter looks at who is winning the streaming video war, Shopify offers five creative ways to promote a product, Marketing Profs shares tips on how to get a high search engine ranking, and Marketing Tech News shares five strategies for fighting ad blockers.
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.
