Five on Friday: Gated Content, Conversion and Facebook Feeds
Featuring DMN News, DiMA, PYMNTS, Facebook and Adweek
This week’s Five on Friday won’t be as watercooler-worthy as the 60th Grammy Awards, President Trump’s State of the Union or Groundhog Day, but we’ve got some interesting subscription tidbits for you to mull over this weekend. In this week’s edition, DMN News questions whether gated content is a suitable workaround for GDPR, PYMTS shares three tips for converting users into subscribers, DiMA teases us with digital music revenue statistics ahead of their forthcoming report, Facebook promises to prioritize local news content as they make changes to their news feeds, and Adweek’s Justin Kline tells us what influencer marketing trends to watch for in 2018. Enjoy!
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