Five on Friday: Content Wars, Publishing Trends and Subscription Scams
Featuring Marketing Land, Folio, Disney Plus, Apple and Proctor & Gamble
Happy Friday! Itís hard to believe that this is the last Friday in April already, isnít it? In this weekís Five on Friday, Marketing Land explains why they think content alone will not win the streaming video wars, Folio talks about magazine publishing trends weíre seeing so far in 2019, Disney Plusís plans to put its new streaming service on gaming consoles, Apple attempts to reduce opportunities for subscription scams, and Proctor & Gamble appeals to advertisers to demand higher standards from media outlets.
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