Features

Five on Friday: Content Promo, Revenue Recognition and Reducing Churn

Dana E. Neuts, Subscription Insider June 16, 2017

Tags: Mergers & Acquisitions (M&A) SaaS (Software) Business (B2B) Consumer (B2C) Communications, PR & Branding Business Operations & IT Building Subscription Products Business Models Audience & Demand Generation Industry & Product Announcements Retention Marketing Subscription Sales Online Services & Tools News Content

Featuring Kissmetrics, Digiday, CFO, BlogNotions and PYMNTS.com

In this week�s Five on Friday, Kissmetrics shares seven simple but powerful ways to lower SaaS customer churn, Digiday offers a marketer's guide to the new EU global data protection regulations, CFO tells us more about the revenue recognition "doomsday clock," which is just six months away, BlogNotions gives us seven ways to improve content promotion, and CEO Marissa Mayer is out as Verizon�s $4.48 billion acquisition of Yahoo is finalized, but she walks away with a $23 million golden parachute.

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