Happy March! It is hard to believe that March is already here. We hope that means spring is just around the corner. While we wait to see if the groundhog was right, Variety explains why they believe subscriptions are the future of gaming, Broadcast Now tells us why Netflix is the SVOD to beat, The Spoon explores the future of third-party food delivery (hint: subscriptions), digital advertising is bigger than TV and print advertising, and Recode breaks down Apple’s rationale in asking news publishers for half their Apple News revenue – it wants to save journalism.
In this week’s Five on Friday, Business2Community shares best practices for customer retention during the SaaS renewal process, App Annie reveals how dating apps are a billion dollar business, HubSpot offers ideas for reducing customer support friction, Folio explores how magazines are exploring paywalls as an ongoing revenue source, and Conde Nast Traveler discusses whether WiFi subscriptions are worth it – all in this week’s edition of Five on Friday.
TGIF. Are you ready to wrap up the week? We are – and we’ve got five features to help wind things down. Web Publishing Pro offers great tips for creating effective sign-up pages, we share why creating local content helps attract and retain subscribers, 24/7 Wall Street predicts that newspaper ad revenue will drop this year, GateHouse Media lays off 60 U.S. journalists following a $30 million acquisition, and Epix launches an OTT service.
Happy Friday! We’re ready for the weekend, but before we go, we’ve got five great features for you: Apple may be planning a subscription service, Microsoft is buying BrightByte’s DataSense service, PlayStation’s subscription success helps it surpass competitors, Xbox Game Pass and EA Access, Google has been asked to review its ad blocking policies due to anti-competitive concerns, and everyone’s favorite – top subscription jobs!
While the federal government was taking a break, the subscription industry continued on, serving businesses and consumers alike. In this week’s Five on Friday, we share highlights, including the launch of the Clutch Subscription Platform for the automotive industry, tips to help subscription companies up their commerce game, Google’s $57 million fine for GDPR violations, how to know if your company is ready for an IPO, and payment technology startup Stripe raises $100 Million.
How do you figure out what’s effective? Testing, endless testing, having a good research methodology (such as not testing multiple things in one email), and monitoring and recording results carefully.
If you’re tired of hearing the political rhetoric of the federal government shutdown, we’ve got some interesting subscription updates to distract you. In this week’s edition of Five on Friday, California car dealers are filing a petition against Care by Volvo, we take a look at the future of Amazon Prime, App Annie shares the State of Mobile for 2019, Twipe looks at readers’ willingness to pay for news, and BBC and ITV’s BritBox are planning more original content, now that BritBox has reached 500,000 subscribers.
Here is a number to marvel over: $2.3 trillion. That’s the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. That’s up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?
TGIF. We hope you’ve had a good week so far and are ready for a three-day weekend! We are ready to kick things off with Five on Friday. This week’s edition features a growing trend in streaming services – the ad-supported video on demand model; how entertainment companies are using data to fuel the future; Spotify’s new strategy of selling its own ads; 2019 media trends according to Reuters; and everyone’s favorite, top subscription jobs from LinkedIn.
The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!
In this week’s Five on Friday, CJR explores the state of social media in 2019; Forbes shares sports entertainment trends, including subscription opportunities; Hulu hits 25 million subscribers, a 47 percent increase; Comcast launches a subscription to help people protect their smart home devices from attacks; and DC Comics joins Comixology’s unlimited subscription service.
Readers love our trends reports! And why not, they are thoughtful, detailed, and chock full of information on market trends, analysis and more. Here are 11 of our most-read Trend Reports from 2018.
How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
To help get your new year off to a good start, we’ve got some great information about subscriptions, payments and ad fraud for you. In this week’s Five on Friday, PaymentsJournal explores ways publishers can overcome objections to paying for media with micropayments, Pixalate shares its estimates about the potential for over-the-top TV ad fraud new year, Business2Community shares 2019 content marketing trends, Computerworld looks at what Microsoft could be looking at for Windows 10 subscriptions, and Your Story explains how focusing on subscribers, not products, will make for a better business model.
Who doesn’t love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.