Improving subscription business back-end operational processes does not always mean that you have a platform replacement ahead. Business rules, daily procedures, product packaging or even the way subscription bundles are constructed can all be contributing to your revenue loss problems that have little to do with your actual technology. Kim Terry walks through how and why architecture and process can make all the difference in the world to the profitability of your subscription business.
We can’t replace the anticipation of the final season of “Game of Thrones,” but in this week’s edition of Five on Friday, we hope to peak your interest with some fun facts about GoT. We will also share some fascinating findings about the future of subscriptions from Zuora’s “The End of Ownership” report, the Boston Globe becoming the first newspaper to have digital subscribers outweigh print subscribers, how some magazines have survived a life without print, and the new trend toward emotional advertising. [Have a topic to suggest? Email me at firstname.lastname@example.org with your ideas!]
Before we head into the Memorial Day weekend, we want to take a moment to honor the service men and women who made the ultimate sacrifice to serve their country. Thank you. Now onto subscription topics. In this edition of Five on Friday, we look at some of the pitfalls of using free trials, Washington Post’s Arc Publishing’s new subscription tools, the latest thinking about reader comments, the exploding online dating market and Adobe’s path from $200 million to $5 billion in recurring revenue.
May is halfway over and the month has already been filled with announcements, financial reports, mergers, acquisitions and other subscription news. Here are a few features that intrigued us this week: Conde Nast sells ‘Golf Digest’ to Discovery Inc., publishers are finding new ways to foil readers who refuse to pay to play, Apple releases a new Apple TV app in 100+ countries, Google’s new privacy rules are raising eyebrows, and Hubspot shares marketing terms every subscription business should know.
We made it; the week is almost over! In this week’s Five on Friday, the Facebook Journalism Project reveals publisher results, we offer best practices on using Twitter as a customer service tool, Barron’s explains why investors are no longer interested in movie theater stock, Apple Insider explores the streaming music wars, and the IAB shares digital advertising results for 2018. Happy Mother's Day to all the mothers, grandmothers and mother figures out there!
Happy May! As the days get longer, we’ve got plenty of great subscription articles to share including how fitness subscriptions are making exercise and personal training at home more convenient, Meredith Corp. has Sports Illustrated on the bidding block and Authentic Brands appears to be the frontrunner, Facebook announces a major redesign, Instagram is testing a feature that hides likes and view counts, and LinkedIn shares top subscription jobs.
Just a few years ago, meal kits were the hot, new trend in food. A lot has changed since then. Blue Apron, the industry leader, lost more than 200,000 customers between September 2017 and September 2018. They’ve also seen their stock price tumble. Where have they gone wrong? And what can meal kit companies do to turn it around? What can we all learn from this experience? We’ll share our four big ideas for securing the future of meal kits.
Happy Friday! It’s hard to believe that this is the last Friday in April already, isn’t it? In this week’s Five on Friday, Marketing Land explains why they think content alone will not win the streaming video wars, Folio talks about magazine publishing trends we’re seeing so far in 2019, Disney Plus’s plans to put its new streaming service on gaming consoles, Apple attempts to reduce opportunities for subscription scams, and Proctor & Gamble appeals to advertisers to demand higher standards from media outlets.
Before we head into the Easter weekend, we have some great Five on Friday features for you to check out. PSFK tells us how beverage brands like Ugly Drinks are using subscriptions to attract customers, The American Genius explores whether the convenience of subscriptions is making consumers complacent, Forbes explains why $1.5 billion startup Asana ditched internal emails, Apple Music overtakes Spotify in terms of paid U.S. subscribers, and Shopify shares five ways to grow your email list.
In this week’s Five on Friday, ABC explores why more businesses are adopting the business model, The Guardian sets an ambitious goal to reach 2 million subscribers by 2022, PC Mag takes a look at the factors consumers consider when choosing a streaming video on demand service, CBS proceeds cautiously as it slowly rolls out CBS All Access internationally, and Hubspot shares top tips for creating SEO-friendly landing pages from Hubspot.
Happy Friday! We hope you had a productive week. As we head into April, we bring you the latest subscription news. In this week’s Five on Friday, Apple plans to shut down its Texture app, two months after launching Apple News+; MoviePass rival Sinemia introduces new plan and cancels 3 percent of accounts due to fraud; Netflix’s price hikes are just around the corner; Spotify tests Premium Duo, a streaming music subscription plan for couples; and LinkedIn shares top subscription jobs you’ll want to check out.
We are almost at the end of the first quarter, and it has been a big one in the world of subscriptions with launches, acquisitions and takeover bids. In this week’s edition of Five on Friday, we’ll cover related subscription and membership topics, including micropayments as an alternative to subscriptions, profitability tips for 2019, the growing popularity of streaming video versus cable subscriptions, whether associations should offer subscription packages, and the email metrics your subscription company should be watching.
TGIF. We hope your corner of the world saw some spring sunshine this week. Ours did, and we are thrilled to emerge from a long winter. Before you power wash your patio or dig into your garden, check out this week’s Five on Friday stories: streaming services appeal dramatically higher royalty fees, Apple banks on gaming as the next big thing, Teladoc grows as consumers attempt to contain healthcare costs, what content publishers should consider, and income-as-a-service revenue models to explore.
If you are tired of hearing about hearings, trials and college admissions, then this Five on Friday is for you. In this week’s edition, Mark Zuckerberg lays out his privacy-focused vision for Facebook, Digital Music News reveals SiriusXM’s plan for its $3.5 billion acquisition – Pandora, France wants to tax tech giants like Google, Amazon and Facebook, Food Navigator USA talks about the challenges of selling meal kits in stores versus subscription box distribution, and Shopify shares five apps you should be using to grow your Instagram following.
In this week’s edition of Five on Friday, Brian Bergstein of the Boston Globe explores the idea of offering tax credits to save local news, recorded music revenue in the U.S. continues growing, Digital Context Next looks at The New York Times’ program to offer free subscriptions to students, Sensor Tower shares the top 10 grossing SVOD subscription apps in 2018, and LinkedIn posts some great subscription jobs that are worth a look.