In this week’s Five on Friday, the Upload Engineering blog spells out the pending GDPR regulations for SaaS in simple terms, Business2Community explores how brands will share their message in an age of rampant ad blocking, CJR shares its guide to audience revenue and engagement, CMS Wire offers tips for optimizing voice searches, and PC Magazine reports that using hacked Spotify apps can get you banned from the streaming music service.
What’s the future of Zagat? Russell Perkins believes the brand still has some life, and could be resuscitated.
As you ponder “springing forward” this weekend to enjoy a little more daylight, check out this week’s Five on Friday. In this edition, TechRepublic offers five reasons for subscription companies to consider moving to SaaS, we examine Spotify’s business model, The Economist looks for subscription growth, WWD explores why retailers should keep using subscription boxes as a sales channel, and PYMNTS shares ways for subscription merchants to simplify and streamline signup processes.
In this week’s Five on Friday, the American Press Institute reports that digital news prices are on the rise, Media Post ponders whether the ‘cookie’ will crumble when GDPR goes into effect in Europe in May, Business2Community shares tips for improving SaaS sales conversion rates, Tronc announces a national digital strategy, and Folio Magazine discusses why it believes monetizing social media is still a pay-to-play proposition that publishers need to leverage to succeed.
Data collection is hard. Data normalization is hard. But there's still no substitute for it, something Google has learned the hard way. Russell Perkins, Managing Partner of InfoCommerce Group and Subscription Insider Guide to Data Strategy, explains why data subscription providers should have the upper hand compared to Google.
Looking for an escape from the tragic news and heated politics of the week? Check out this week’s Five on Friday, chock full of ideas and tips for you to grow your subscription business. In today’s edition, Digiday explores how publishers are moving away from vanity metrics like pageviews and toward loyalty metrics like time spent on site. Also this week, the Hollywood Reporter looks at who is winning the streaming video war, Shopify offers five creative ways to promote a product, Marketing Profs shares tips on how to get a high search engine ranking, and Marketing Tech News shares five strategies for fighting ad blockers.
Need a break from winter weather or the Winter Olympics? We’ve got you covered with this week’s Five on Friday. In today’s edition, Matrix Solutions says media ad spending was flat last year, Ion Interactive shares interesting and important content marketing stats, TechCrunch tells us about Joymode, a subscription that is supposed to stop us from buying everything we want, Adweek offers tips for stopping influencer fraud, and Venture Beat explores the idea that blockchain could kill Netflix and streaming video as we know it. Wait, what? Read on for more Five on Friday.
Anxious for the Olympics to kick off? Ease your angst with some super subscription ideas and advice. In this week’s edition of Five on Friday, tech giants like Apple and Google are trading licensing revenue for recurring revenue, big brands are slashing advertising budgets in favor of personalization, Digital River explains why customer-centric subscription companies are the most successful, Ad Exchange tells us why paywall strategies are about much more than the bottom line, and LinkedIn shares top subscription jobs.
This week’s Five on Friday won’t be as watercooler-worthy as the 60th Grammy Awards, President Trump’s State of the Union or Groundhog Day, but we’ve got some interesting subscription tidbits for you to mull over this weekend. In this week’s edition, DMN News questions whether gated content is a suitable workaround for GDPR, PYMTS shares three tips for converting users into subscribers, DiMA teases us with digital music revenue statistics ahead of their forthcoming report, Facebook promises to prioritize local news content as they make changes to their news feeds, and Adweek’s Justin Kline tells us what influencer marketing trends to watch for in 2018. Enjoy!
Poorly conceived subscription plans are everywhere. Russell Perkins, Subscription Insider Guide to Data Strategy and Managing Director of the InfoCommerce Group, outlines four things to consider as you plan your subscription packages to avoid pricing and packaging misfires.
How does a data provider embed in workflow if there’s no workflow? That’s a problem, but it’s also an opportunity. Russell Perkins, Subscription Insider Guide to Data Strategy and Managing Director of the InfoCOmmerce Group, explains.
TGIF, right? It’s been quite a week, but we made it. To help you ease into the weekend, we’ve got some great topics to help you manage your subscription business. In this week’s Five on Friday, Facebook ads coach Monica Louie talks about the changes to Facebook’s newsfeed, The Daily Edge makes us wish we lived in Dublin where customers can get regular manicures, with or without cocktails, via subscription, Deloitte shares its prediction for digital media subscriptions for 2018, Stripe ditches Bitcoin as a payment method, and Iterable offers strategies for dealing with shopping cart abandonment.
In this week’s Five on Friday, Martech Today interviews PageFair’s Johnny Ryan about the problem with consent as the deadline for GDPR nears, Marketing Dive says one study shows auto-redirects cost publishers more than $1.13 billion per year, Hubspot suggests SEO myths we need to leave behind in 2018, Zapier shares software trends gathered from 1,000 SaaS apps, and LinkedIn shares top subscription jobs.
In this week’s edition of Five on Friday, eMarketer shares some surprising facts about how we spend time with media, Media Post reports on Gannett’s shift toward membership, member James Hammond is appointed CEO of New Generation Research, Amazon plans a push into digital advertising in the New Year, and CMS Wire offers marketing automation trends to watch in 2018.
Using artificial intelligence to visualize a "Big Data" database is impressive. But real insights can only be developed by linking that Big Data to "Little Data" such as government and private datasets to create ground-breaking learnings. Russell Perkins explains.