In this week’s edition of Five on Friday, MarketingProfs shares three strategic marketing and sales mistakes you should avoid in the second half of 2017, Search Engine Watch offers some ways to build a B2B audience for Facebook marketing, and Nintendo does an about face on its new Switch subscription. Also, this week we share how YouTube is addressing the adpocalypse, and social media expert Jay Baer shares some sage advice on how often to post on social media. The answer is much simpler than you’d expect.
When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when they haven’t yet experienced a job loss. Many of today’s fastest growing subscription boxes won’t survive the next recession. Robert Skrob, Insider Guide to Membership Retention, explains what membership-focused companies need to do now to prepare.
“Democratization” is the latest trend in data. While it is rapidly acquiring multiple definitions, the one I find most useful suggests that there is a growing opportunity to open up complex datasets to people who could benefit from them, but haven’t traditionally used them. Russell Perkins, Subscription Insider Guide to Data Publishing, explains.
In this week’s Five on Friday, Kissmetrics shares seven simple but powerful ways to lower SaaS customer churn, Digiday offers a marketer's guide to the new EU global data protection regulations, CFO tells us more about the revenue recognition "doomsday clock," which is just six months away, BlogNotions gives us seven ways to improve content promotion, and CEO Marissa Mayer is out as Verizon’s $4.48 billion acquisition of Yahoo is finalized, but she walks away with a $23 million golden parachute.
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through a 3-step exercise to help your membership organization create an effective content system: a catalog, categories, and a calendar.
The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.
In this week’s edition of Five on Friday, eMarketer shares why it believes consumers need choices to stop them from using ad blockers, Kissmetrics tells us how to use customer empowerment to improve customer loyalty and retention, Tubefilter shares that "YouTuber" is the most desired career (yikes!), CIO offers 9 crazy-useful PC productivity apps to simplify and organize your many tasks, and Moz explains how small digital publishers can grow their readership and save time to compete with larger publishers.
All subscriptions businesses are global, no matter where they may be located. This means that it’s critically important to comply with global requirements from the get-go. It’s critical because governments expect it. And it’s critical because your customers expect it. It’s in your company’s best interest to stay compliant with global privacy directives because it sends a strong message to customers that you respect their privacy and you will handle their data in a legal and respectful fashion.
In this week’s edition of Five on Friday, LinkedIn reports its top 50 U.S. companies, Marketing Week shares the high cost of ad fraud, Brand 24 offers 8 fabulous tools for SaaS companies and entrepreneurs to track analytics and improve productivity and user experience, First Data announces its acquisition of CardConnect and Hubspot explains how sales reps can use Facebook to reach prospects.
In this week’s Five on Friday, Business Insider shares stellar career advice from Microsoft CEO Satya Nadella in one sentence, Marketing Profs gives seven tips for building a killer email list, Entrepreneur magazine offers 9 SEO tips to help you rank in Google, and Vindicia provides three great tips to help you focus your online marketing and eliminate subscription churn. Also this week, we’ve scouted out some top subscription jobs if you’re looking for your next opportunity!
Regular readers know that Russell Perkins is focused (fixated?) on a concept he calls “central market position.” A central market position is important because it can be monetized. Russell discusses examples of companies leveraging this position and shows how others can monetize and start identifying market needs to become the center of their own markets.
In this week’s Five on Friday, PR Daily shares seven digital tools perfect for streamlining social media marketing, Search Engine Land explains how Google calculates web page authority, Maximize Social Business offers the five essential elements for a winning infographic, PYMNTS.com interviews Recurly CEO Dan Burkhart on how recurring revenue is no longer a “one-and-done” proposition, and Hubspot offers advice on how sales reps can decide whether to call or email a new prospect.
This has been a great week for Subscription Insider, wrapping up another sold-out Payment Boot Camp. We enjoyed meeting some of you and sharing the wisdom of our subscription, billing and payment experts! While that was going on, we were also working on this week’s edition of Five on Friday. In this issue, Pagefair shows how Facebook is winning with its ad block strategy, PR Daily shares how marketers can increase webinar attendance, Meredith Corp. signs 700,000 paid subscribers to The Magnolia Journal, Media Blog tells us how to create viral content in 6 steps, and CIO shares 8 things that CMOs need to know now. Enjoy!
B2B prospect identification and targeting have come a long way in the last few years. Things that once seemed impossible are now taken for granted. As Subscribcription Insider Guide to Data Publishing Strategy, Russell Perkins explains, CaliberMind is an example of company that shows that data opportunities are everywhere – and that the tools needed to collect, process and apply data continue to get more and more powerful.
In this week’s Five on Friday, Vindicia shares how companies have revamped their past services through subscriptions, Forbes reveals four corporate communications best practices from GE, Kissmetrics explains how Netflix keeps its churn rate low by keeping its subscribers engaged and watching, MarketingProfs offers ways to increase traffic organically, and LinkedIn posts some great subscription jobs.