The opportunity for data companies to operate as central information exchanges is worth pursuing because they have a central position in their markets, and this neutral market position makes them trustworthy. Lots of sensitive market information gets exchanged through central data hubs. Companies routinely exchange credit data, pricing data, business metrics and much more. They do this because they know the data they submit will only be released in aggregate or anonymized form. As importantly, they do this because they need the answers that only data exchanges can provide. Is there an opportunity for your company provide this type of service?
Before you head out for one of the last weekends of summer, we’ve got some great Five on Friday articles for you. Security Boulevard explains the costs of SaaS data loss, Chief Executive shares the sins of the customer experience, Shopify offers Instagram post ideas, CBS News reports how theaters are trying a three-screen approach to battle Netflix, and VentureBeat explores how blockchain fights ad blindness.
Wherever you live, we hope you are staying cool this August! As we enjoy our air-conditioned offices, we bring you this week’s edition of Five on Friday: Drip explains the four steps of the consumer decision journey, LinkedIn brings us top subscription jobs, #besomebody shares five tips for increasing your website’s conversion rate, Texas Monthly fights ad blockers with an experiment, and DoorDash helps customers avoid delivery fees with a new monthly subscription service.
It is hard to believe it is August already! Before you leave the office for the weekend, we’ve got some great tips for attracting and retaining subscription customers along with other helpful tidbits. In this week’s Five on Friday, MarTech Series explains why opt-in video advertising is so hot right now, PYMNTS predicts that the car subscription market will grow by 71 percent in the next four years, Cratejoy shares ways to attract more subscribers, Impact offers top tips for improving your site’s Google rankings with SEO, and Shopify recommends these five tips to drive sales.
While many successful data publishers obsess about continually adding new features and functionality to their data products, there are lots of good reasons to be regularly evaluating your data as well. Features and functionality matter, but a single new and well-chosen data element can add tremendous value, while simultaneously providing a competitive advantage and product differentiation.
In this week’s edition of Five on Friday, The Drum explores why brands like Amazon use the membership model, Associations Now shares new reports that question how recurring fees could create subscription fatigue, Search Engine Watch discusses factors that influence a website’s credibility, and Equifax struggles with regaining the trust of customers and investors after a massive data breach.
In this week’s edition of Five on Friday, Media Post reports that magazine mobile web audiences are up 17 percent, Business2Community offers top tips we can learn from subscription boxes, Forbes tells us what brands need to consider before starting a subscription service, a Kantar Media study reveals that one in five people block all ads, and Constant Contact shares ways to convert website visitors into email subscribers.
In this week’s Five on Friday, a new California law makes it easier for subscribers to cancel their subscriptions online (it could help subscribers in other states too), we look at the battle between retail giants Amazon and Walmart, the EU rejects the Copyright Directive aimed at big tech platforms, Forbes shares business metrics every company needs to know to be successful, and LinkedIn posts top subscription jobs.
"Flipping" data, enhancing data, and data exhaust are just some of the opportunities to create revenue-producing data products from free resources. Russell Perkins, Subscription Insider Guide to Data Publishing, explores how to create a data-focused product for your subscription business.
In this week’s Five on Friday, Google undergoes a major rebranding to simplify its offerings, Cobloom shares ways to reduce SaaS customer acquisition costs, Billboard reports that Sir Paul McCartney is reaching out to European regulators for copyright reform and to address the value gap in payments for digital music, Business.com offers tips for using influencer marketing effectively, and Shopify gives ways to use social media marketing to increase online sales.
In this week’s edition of Five on Friday, Forbes Agency Council outlines strategies to overcome ad blocking, Winnipeg Free Press uses micropayments as a top-of-the-funnel strategy, Harvard Business Review explores how sales teams are impacted when companies transition to subscription models, Associations Now discusses the benefits of monthly subscriptions, and Hubspot shares customer service secrets from beauty brand Glossier.
In a "Closed Data Pool' model, companies (and many times they are competitors) contribute proprietary data to a central, neutral data company. The data company aggregates the data and sells aggregate views of the data back to the very companies that contributed to it. Madness you say? Not really.
In this week’s edition of Five on Friday, Pew Research Center cites 2017 data in its latest report on the newspaper industry, TechCrunch reports that Facebook demands that advertisers have consent before they can target users via email or phone, Etsy is raising its seller fees, we’ve got an update on the state of the subscription box industry, and a cheat sheet on SEO and keywords from Marketo.
One of the unintended consequences of the rapid shift to sales force automation tools, CRM systems, and large-scale lead generation campaigns is that things only work well when you target prospects and they respond to your promotions. It’s an outbound world now. Pity the poor prospect who unprompted calls you to buy something!
In this week’s Five on Friday, PYMNTS explores how the mission of meal kits – and their business model – is changing, Media Play News think an SVOD shakeout is in the works, Marketing Profs offers advice on marketing a subscription business, LinkedIn shares top subscription jobs, and IAB reports the latest podcast advertising revenue numbers.