One of the unintended consequences of the rapid shift to sales force automation tools, CRM systems, and large-scale lead generation campaigns is that things only work well when you target prospects and they respond to your promotions. It’s an outbound world now. Pity the poor prospect who unprompted calls you to buy something!
In this week’s Five on Friday, PYMNTS explores how the mission of meal kits – and their business model – is changing, Media Play News think an SVOD shakeout is in the works, Marketing Profs offers advice on marketing a subscription business, LinkedIn shares top subscription jobs, and IAB reports the latest podcast advertising revenue numbers.
In this week’s Five on Friday, a study shows spending in the App Store has doubled to $42.5 billion, Adweek says GDPR is an opportunity to build trust with customers, Search Data Backup offers best practices for backing up SaaS data, financial experts share opposing opinions about Pandora’s future, and Forbes explore the growing subscription box industry.
You can’t be a successful data publisher unless you’re selling high-quality data. It’s not just because customers want value for their money, it’s because they increasingly depend on third-party data for their own business success, so it's a high-stakes decision. Russell Perkins, Managing Director of the InfoCommerce Group and Insider Guide to Data Publishing explains the challenges of evaluating data quality.
If you are tired of hearing about Roseanne Barr and Kim Kardashian, we’ve got a reprieve for you with Five on Friday. In this week’s edition, media outlets report data losses to big brands due to GDPR, Poynter talks about The New York Times new standalone product, ZDNet says ad fraud is out of control, Fast Company predicts that email is the next big platform, and Digiday shares how publishers are using obnoxious ads to lure in subscribers.
Before you head out for the holiday weekend, we’ve got a feature-packed Five on Friday for you. In this week’s edition, Salesforce shares best practices for recurring revenue businesses, Light Reading talks about the challenges of content overload, Quartz explores the streaming TV battle between Apple and Amazon, Reynolds Journalism Institute explains how tight meters are winning the paywall wars, and Hubspot offers advice on the two numbers you need to focus on when it comes to customer acquisition.
Before you knock off for the weekend, check out this week’s edition of Five on Friday: PSFK explores how automatic refills are enhancing subscription services – and revenues, we share top subscription jobs from LinkedIn, The Athletic says it doesn’t plan to change its ad-free philosophy any time soon, research shows that OTT TV services will grow to 400 million subscribers this year, and Digiday explains the extremist approach to GDPR, which kicks in next week.
If you’re tired of the political headlines, we’ve got something to distract you – subscription news you can use to grow your business. In this week’s edition of Five on Friday, Pandora and Spotify face the difficult reality of trying to monetize streaming music, Ad Exchanger explains how Google’s GDPR consent tool will limit publishers, Forbes explores blockchain, Axios shows how publishers are using paywalls to stay afloat, and Facebook tries to help people protect their data with new restrictions on Messenger.
A few weeks ago, Zillow, one of the leading real estate listing sites, made a surprising announcement: it was going to enter the business of flipping homes, the process of buying a home, fixing it up and quickly reselling it. Russell Perkins, Managing Director of the InfoCommerce Group and Subscription Insider Guide to Data Publishing, explains why this is not an example to follow.
We’ve got another feature-packed Five on Friday for you. In this week’s edition, PYMNTS explains how free trials help subscription companies turn tryers into buyers, Adblock Plus celebrates a Germany court ruling, Inc. explores why Netflix wants to buy a billboard company, INMA offers insight into how the news media is shifting its subscription strategy by leveraging customer emotions, and Amy Porterfield shares the six principles of GDPR which goes into effect May 25. May the 4th be with you!
It is hard to believe today is the last Friday in April, but here we are. To help you move smoothly into May, we’ve got five great subscription stories to share: PYMNTS explores how subscriptions are changing the video game industry, Digital Trends reports on how 20 million Chrome users got tricked into downloading fake ad blockers, MarTech Advisor shares why it believes subscription businesses will succeed in a data-driven world, Lenfest Institute tells us how Berkeleyside’s direct public offering raised $1 million to fund operations, and Shopify offers advice on how to create a press kit.
When you own the domain “lawyer.com” you inherently have a big opportunity. But trying to be a national B2C online lawyer finding service means you need both creativity and deep pockets to cut through the competition. Russell Perkins, Managing Director of the InfoCommerce Group and Subscription Insider Guide to Data Publishing, explains.
Many businesses sell some information about how users interact with their data, and they do this with very little thought about how it might blow up. Much of a business' data is quite sensitive and they would never sell it, but what if somebody stole it? Russell Perkins, Managing Director of InfoCommerce Group and Insider GUide to Data Publishing, explains.
TGIF. You made it to the end of the week! Woo hoo. Kick back, relax and take a few minutes to skim our weekly Five on Friday. In this week’s edition, we bring you top subscription jobs, Pew Research Center shares the latest research on Twitter bots, Ann Handley talks about the trend toward long-form content, Digiday reports on news publishers seeing an influx of subscriptions from an interest in local politics, and Hubspot shares top marketing design trends for 2018.
In this week’s Five on Friday, Cadillac rewards dealers for subscription referrals, the European Union’s portability rules are now in effect, Bark Box plans to avoid standard subscription model problems, Convince and Convert shares ‘must follow’ content optimization rules, and Google updates its core search engine ranking algorithm.