In this week’s Five on Friday, Martech Today interviews PageFair’s Johnny Ryan about the problem with consent as the deadline for GDPR nears, Marketing Dive says one study shows auto-redirects cost publishers more than $1.13 billion per year, Hubspot suggests SEO myths we need to leave behind in 2018, Zapier shares software trends gathered from 1,000 SaaS apps, and LinkedIn shares top subscription jobs.
In this week’s edition of Five on Friday, eMarketer shares some surprising facts about how we spend time with media, Media Post reports on Gannett’s shift toward membership, member James Hammond is appointed CEO of New Generation Research, Amazon plans a push into digital advertising in the New Year, and CMS Wire offers marketing automation trends to watch in 2018.
Using artificial intelligence to visualize a "Big Data" database is impressive. But real insights can only be developed by linking that Big Data to "Little Data" such as government and private datasets to create ground-breaking learnings. Russell Perkins explains.
In Five on Friday this week, The Next Web recommends that we avoid these six common mistakes when developing an SaaS product, Digiday tells us how The New York Times gets people to spend five minutes a day on their site, Tubefilter shares what did and didn't work in terms of digital media and entertainment last year, big retailers are testing out the subscription model, and AdExchanger says privacy tech is on the rise as the GDPR deadline gets closer.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Each STATPACK includes dozens of charts and analysis and - wow - have they been popular! Our most popular STATPACKS in 2017 included research on social media, paid content, influence marketing email marketing, search advertising. mobile marketing plus research on Amazon Prime and Netflix.
Our most read subscription-focused trend reports in 2017 include reports and research on retention, email marketing, payment cards and gift subscriptions. Other most-read reports that round out our list are focused on newspaper, beauty box, SaaS, music streaming and non-profit market, usage and other industry trends.
Regulation was a hot topic for subscription companies in 2017, so much so, that these were amongst our most popular articles of the year. With the explosion of subscriptions businesses, the FTC was busy in 2017 with actions meant to keep consumers safe. New state laws, security breaches, and global privacy regulations round out our most read legal articles.
In this week’s Five on Friday column, we look at a few of the more popular Five on Friday articles from the last year, including the three types of news subscribers, differences between SaaS, PaaS and IaaS, social media sharing as a way to distribute content, how small digital publishers can compete with the big dogs, and how content errors can affect your brand and your SEO.
The week is winding down, and we are ready for a long, holiday weekend. As you prepare for the holidays, check out this week’s edition of Five on Friday. Ayden and Recurly are teaming up to help subscription business expand across the globe, Facebook is finally monetizing WhatsApp, we share social media resources for newbies, Conde Nast announces two new video ventures, and former Gawker staffers are trying to revive Gawker as a nonprofit with crowdfunding.
Gift subscriptions create a great opportunity for you to grow your membership and your recurring revenue. During the month of December, most subscription boxes will generate more gift subscription purchases than in the next 11 months combined. It’s critical that you seize this revenue opportunity to meet and exceed your recurring revenue targets for 2018.
In this week’s Five on Friday, Pet Product News explains the growing trend of high-quality, direct-to-consumer pet food subscriptions, the American Press Institute reports on the three types of news subscribers, 2Checkout, formerly Avangate, shares features and updates included in its winter 2017 software release, Marketing Land discusses why the end of Google’s First Click Free policy will give publishers the ability to regain control of monetization strategies, and Admiral releases new self-serve plans and a platform for adblocking revenue recovery.
Russell Perkins, Subscription Insider guide to data publishing strategy and Managing Director of InfoCommerce Group, explores the recent Courtroom Insight pivot and why he believes the company will ultimately be able to offer the original data it originally tried to provide.
In this week’s Five on Friday, IoT for All explores six key factors when considering the subscription model, Verifi offers tips for merchants to identify fraud and prevent chargebacks, SIIA breaks the news that regulators have proposed significant rate increases to postal rates (ouch!), the CMO Club and Conversant share ways to win customers with technology, and, in ad blocking news, Ars Technica tells us about Google Chrome’s plans to block auto-play videos in January 2018.
Congrats – you made it to the end of the week! We’re here to kick off the weekend with your weekly dose of subscription news and ideas. In this week’s Five on Friday, LinkedIn posts top subscription jobs, Fast Company explains how the Washington Post has become a software company, we share five time management techniques to get you through the holidays, Media Post talks about new paywalls popping up, and Wordstream gives us fun and festive holiday marketing ideas.
In keeping with the theme of Thanksgiving, this week’s Five on Friday is a bit on the meaty side. In this week’s edition, Poynter’s Melody Kramer shares tips for ensuring your subscription website is accessible to disabled customers and prospects, the Washington Post reports on a possible rollback by the FCC of net neutrality rules, we offer resources on Europe’s General Data Protection Regulation which goes into effect May 2018, Crain’s Chicago Business cuts out comments, and Slate banks on the three-legged stool for success – membership, redesign and a better ad experience.