In this week’s Five on Friday, Digiday explains how the direct-to-consumer membership model can improve retention, Forbes tells us how much the average person is spending on media annually, FeedStuffs explores the future of meal kits, the American Press Institute provides guidance for news sites on how to improve subscription registration and payments, and Media Post shares how The New York Times is using Google Cloud to expand its ad campaign.
We hope you had a great Thanksgiving weekend! In this week’s Five on Friday, PYMTS reports that consumers are fighting "subscription friction" as retailers like Adore Me use deceptive practices to sign up subscribers, CNBC explores how media outlets are getting people to pay for news, Quip raises another $40 billion for subscription dental services, Google considers shutting down Google News in the EU to avoid being taxed on links and, as YouTube waffles on whether or not it should have subscriptions, it offers student deals on YouTube and YouTube Music.
In Five on Friday this week, college textbooks are becoming more accessible, thanks to the subscription model, Microsoft’s Windows 10 mail client tries an ad-supported freemium model, Facebook is making changes to its subscription messaging chatbot permissions, malicious ads are being embedded in ad images, and the traditional publishing model isn’t working.
In this week’s Five on Friday, we’ve got some great subscription articles for you. We’ll give you new information on the popularity of subscription video apps, NBA Careers shares an exciting direct-to-consumer retention and engagement job opportunity, Shopify gives great tips on home page design, the Hollywood Reporter explains that Americans think cable TV is too expensive, and New York Magazine’s sites are going behind a paywall.
Before we head into the three-day weekend, we want to take a moment to honor our nation’s veterans and thank them for serving our country. It is because of them that we remain free. Please thank a veteran this week. Now onto Five on Friday. This week Digital tells us that subscription tools offered by Facebook and Google are improvements for publishers, but they have a long way to go. Also, subscription gaming is heating up, thanks to Google and Microsoft, Forbes shares ways to minimize churn, Fast Company gets a new look, and Dice says that the subscription app model isn’t beneficial to developers.
In this week’s Five on Friday, we’ve got tips for successful SaaS onboarding from Forbes, an update from Engadget on Volvo’s mobile bet to push its car subscription service, insight from Marketing Week on how Dollar Shave Club is adjusting its business model due to slowing growth of subscriptions, Sony-owned Funimation’s separation from Crunchyroll and VRV, and everyone’s favorite feature – top subscription jobs from Disney, Birchbox, Amazon and more.
In this week’s edition of Five on Friday, we’ve got some great subscription articles to share. Google finally says good-bye to social media platform, Google+, MarTech Advisor shares tips on how to scale SaaS revenue by using a predictable pipeline, eMarketer tells us why people hate digital ads, TechRadar reveals why setting your browser to “do not track” mode doesn’t actually work, and Fast Company explores the $2.6 billion subscription box market.
Numerous online marketing trade associations have announced their latest initiative to bring structure and transparency to an industry that can only be called the Wild, Wild West of the data world: online audience data. Their approach offers some useful lessons to data publishers.
Halloween is just around the corner and we have tricks and treats in this week’s Five on Friday: the FBI investigates ad fraud and questionable media buying practices in the U.S., Apple puts a stop to tricksters using deceitful practices to entice users into subscribing, Discord opens a beta games store and revamps its Nitro games subscription, DocuSign agrees to acquire SpringCM, and Shopify shares three support channels your subscription business needs now.
In this week’s Five on Friday, Hearst Magazines makes dozens of leadership and staffing changes, WarnerMedia announces it will launch a direct-to-consumer streaming video service by the end of next year, Square’s CFO leaves to become CEO at social media platform Nextdoor, Facebook unveils its $200 video chat camera, and health news site Stat reaches out to big business for additional membership growth.
In this week’s edition of Five on Friday, PYMNTS tells us about fitness-as-a-service for business travelers using the subscription model, Zuora publishes the subscription economy index for the second quarter of 2018, Digital Commerce 360 explains why smooth payment processes are key to shopper satisfaction, Hubspot offers freemium success secrets, and LinkedIn posts a variety of top subscription jobs.
In this week’s edition of Five on Friday, RIAA reports mid-year results, revealing that streaming music is dominating music industry revenue, a new report shows that over-the-top TV revenue will jump 26 percent this year to $28.8 billion, Bloomberg says that Google and Facebook will comprise more than half of the digital ad market in 2018, Adobe will acquire Marketo for $4.75 billion, and China has blocked Amazon-owned Twitch.
We hope this week’s edition of Five on Friday finds you safe, dry and out of harm’s way. Today we have five subscription-related stories to kick off your weekend: the original Twitter feed returns, Google agrees to give up some control of its AMP publishing format, Stripe gives brick-and-mortar payments a try, Shopify explains how brands can get permission to use user-generated content, and Postmates raises an astounding $300 million in its latest funding round, as its CEO hints at a possible IPO in 2019.
We hope you have had a great week! We are here to wrap it up with the week’s Five on Friday. In this edition, we’ll share details about Europe’s brand new copyright law, why customers prefer convenience over strong authentication, proven customer retention strategies, how to maximize your brand on Twitter and how Apple is encouraging developers to consider subscription options in a new video.
LinkedIn’s future is bright indeed, but it depends on management focusing on its remarkable data trove, rather than being a Facebook for business. Russel Perkins, Insider Guide to Data and Managing Director of the InfoCommerce Group, explains.