This has been a whirlwind week for Subscription Insider, as we return from LA after our latest Subscription Payment Bootcamp. It was great to meet some of you! Meanwhile, we were working on today’s Five on Friday to give you some great resources for growing your business. In this week’s edition, Shopify shares time management apps to help you better balance your life, Vindicia explains three customer acquisition costs to remember, Hubspot offers tips for setting achievable sales goals, we learn four lessons from Time Inc.’s attempt to cut $400 million in costs, and Iterable tells us what to look for when choosing an email service provider.
When you think about how you get members fully engaged, do you have a tripwire that moves them to take their first steps to use their membership? What are the first 3-5 actions you want new members to take and that will help them use their membership? Scott Whittaker, Subscription Insider Guide to Membership Strategy and founder of Scott Whitaker Consulting, explains how to move beyond welcoming a new member and actually guiding them into their membership.
It’s not news that fraud is rampant in online advertising. It turns out that one of the biggest reasons is the fact that the buyers and sellers of online advertising in large part do not deal directly. They transact through third-party brokers and marketplaces. Can a central database of publishers and their authorized partners fix programmatic advertising? Russell Perkins, Subscription Insider Guide to Data Publisher Strategy and Managing Director of InfoCommerce Group, explains.
We are less than a week away from Subscription Payment Boot Camp, but we are still churning out exclusive, quality content to help you grow your subscription business. In this week’s Five on Friday, Chargify makes suggestions for successfully selling subscriptions to millennials, Search Engine Watch offers tips on writing search engine-friendly headlines, Adweek explains Google’s new filters that allows publishers to weed out racy or sensational ads, Real Simple gives us five ways to rein in our unwieldly email inboxes, and PYMNTS and Recurly team up to share subscription conversion data for Q3 2017.
Yes, it’s finally Friday. We survived talk of the island in the middle of the ocean, surrounded by water, big water, ocean water, and we are ready for the weekend. (Sorry, I could not resist.) Before you head out, check out this week’s Five on Friday. In this week’s edition, Ad Exchanger reports that CPT advertisers are cutting their digital ad dollars and Amazon is reaping the benefits, Digital TV Research forecasts the future of online TV and video, Hubspot shares five sales tips, Zuora talks about the subscription economy in the U.K., and The Muse offers productivity tips to help us get more done.
In this week’s Five on Friday, IAB UK warns publishers and advertisers that native content works, but you must disclose the nature and origin of the content, and the Columbia Journalism Review tells us that free content is still king for newspaper websites. Also this week, the streaming music industry is growing with more than 30 million paying subscribers, GoCardless raises $22.5 million in new funding, and LinkedIn shares top subscription jobs from big name companies.
One key dynamic of the data business is that the strongest businesses serve single, tightly-defined markets, typically a single vertical market. The problem for data publishers attempting to build products with horizontal coverage across multiple markets, or who want to play in large consumer markets, comes down to a very simple reality: it’s hard to be everything to everybody. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy and Managing Director of InfoCommerce Group, explains.
In this week’s Five on Friday, Business2Community shares different pricing models for SaaS, we offer advice on how to write an effective About Us page, Lifehack gives us 10 time-management tips to try, we learn more about Spotify’s new self-serve audio ad model from Adweek, and Vindicia tells us what Amazon Prime Day has taught us about subscriptions.
Before you slip out of the office for the weekend though, take 5 or 10 minutes to review this week’s Five on Friday. This week we’re featuring Facebook and Instagram ad advice from Business2Community, recommendations from The Next Web on keeping your e-commerce site safe from hackers, marketing tips from Salesforce on engaging email subscribers, ways to keep calm in the face of stress from Ladders, and news about Walmart’s latest restructuring.
Subscription boxes are growing faster than any other sector of the subscription economy. However, not everything comes easy for subscription box companies. Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, explains these challenges and how to overcome them.
As high winds blow, floods rage and wildfires burn across the country, we’re here to distract you with some helpful advice on growing your subscription company. In this week’s Five on Friday, Business2Community shares three ways SaaS companies can increase conversions, Jon Reed for Diginomica explains why social media sharing is not an adequate content distribution strategy, Small Business Trends offers 30 alternatives to PayPal, Fierce Retail gives B2B companies lessons to learn from B2C subscription companies, and Search Engine Watch recommends top SEO influencers and resources to follow.
In this week’s Five on Friday, Business2Community recommends three SaaS applications that we should all be using, IAB releases its first ‘Podcast Playbook,’ a buyer’s guide for podcast advertising, Media Post shares highlights of a recent report from Iterable with email tactics used by subscription box companies, BuzzSumo tells us that Facebook engagement for brands and publishers is down 20 percent this year, and Moz offers five strategies for keyword research in 30 minutes or less.
When Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, discusses churn most companies feel they understand it. Truth is, they do not. And with one simple change, they can reduce subscriber churn rates. Robert explains how.
In this week’s Five on Friday, The SaaS Report shares the top 50 SaaS CEOs of the year, CIO offers six strategies for smart digital publishers to use to monetize their content, Shopify tells us how to land our business in the press with six tactics and five tools, Forbes explains how successful CEOs use LinkedIn to kickstart their business, and last but not least, we share five top subscription jobs found on LinkedIn.
You are unique and your business is unique. Don’t cookie cutter technology decisions and follow someone else. Find what fits you and your business goals and intent. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, in the second article of his series on choosing technology, walks through the challenges and pitfalls, and the ways in which we make better subscription technology decisions.