Email Growth and Retention: Data-Based Tips To Keep Subscribers Happy
Research has identified why consumers are willing to subscribe to email products. Here’s a deep dive into the behavior and motivation behind satisfying subscriber desire.
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email.
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