eBay Revamps its Search (and Revenue) by Adding Structure
How eBay is leveraging structured data to make it easier for users to find merchandise on its site.
These days, anyone can aggregate giant pots of data. But increasingly, value is being created by making these pots of data more accessible by adding more structure. Russell Perkins, our Subscription Insider guide to Data Strategy, discusses how eBay, the giant online marketplace/flea market, is reacting to lackluster growth in an interesting way: with a new focus on structured data. The goal, simply put, is to make it easier for users to find merchandise on its site.
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