Disrupting Markets Without Killing Them
Magnus Image Recognition Technology Creates Value for All in the Art Market
Russel Perkins discusses how Vivino has licensed its image recognition technology to Magnus, who in turn has created a market disrupting app for the art world. What is most fascinating about Magnus is that while technically its a disruptive data play in the art market, itís not meant to displace galleries. The simple objective of Magnus is to get galleries to be more open about their pricing in the belief that this will make buying art less intimidating to the average consumer and grow art sales overall.
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