Direct to Consumer Subscriptions: The New Marketing Disruptor
Eight key elements successful subscription marketers focus on.
The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.
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