In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.
Authors and thought-leaders are well-suited for creating niche communities around their area of interest. In this Case Study, learn how ShirleyMacLaine.com has maintained an active community interested in New Age topics for more than 12 years through paid memberships. Please note, this is not a celebrity fan site, but a membership community centered around a thought-leader and best-selling author's ideas and interests.
Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company's TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we've ever seen.
The IT-related publishing niche is one of the most intensely competitive B2B niches online. Discover how independent publisher Gantthead.com profits by focusing solely on a micro-niche, "lonely project managers." Founder and owner David Garrett reveals how he mixes paid memberships and advertising revenue models, and his lessons learned from price testing individual and group subscriptions. Through discussion boards and an active community, Gantthead.com has grown from a fledgling dotcom-era darling to the go-to site for project management questions and answers and 530,000 members.
Bigger and older sites could take a few lessons from new niche site BoomerTennis.net in bringing key influencers into active advisory board roles and partnering with big brand names to sponsor memberships. We spoke to BoomerTennis.net co-founder Robert Milligan for this Exclusive Case Study.
See how a membership site that matches families with nannies has thrived for a decade, even as more competitors came on the scene. In our exclusive Case Study, Steve Lampert, Founder & President of eNannySource, reveals how he's beat competitors, tested price changes, added more revenue streams to his mix, and improved SEO and PPC campaigns. Also, if you're considering outsourcing any of your content creation, review the lessons Lampert's learned first!
Christianity Today launched its first subscription site in 1999. Today, the nonprofit publisher operates eight paid content sites that account for roughly 40% of the organization's total revenues. Insider spoke with Cory Whitehead, Director of Brand and Digital Marketing, to learn how they identify opportunities for new subscription sites, and why they also offer pay-per-download content in addition to subscriptions for all their sites.
In this Case Study you will also learn:
- Why they spend about 50% of their marketing budget on PPC search ads
- How a simple change to a site's Facebook page generated 5% of monthly revenue in January
- How they're generating 20% of free trial signups through an overlay screen for first-time visitors
See how a business coach launched a premium blogging-tips email newsletter and membership website in just six days and for less than $1,000. Insider's exclusive interview with Need a Topic founder Justin Lukasavige reveals how he was able to go from concept to live service so quickly.
In this Case Study you'll discover practical advice for:
- Creating email newsletters with actionable information that subscribers will pay for - Ideas for low-cost and no-cost marketing tactics, such as blogger outreach and working LinkedIn connections - Six technology platforms that enabled a quick launch -- including an all-important plugin to help an email database communicate with a membership platform and a payment processor
Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they've set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day
Insider's exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a "champion" within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues
David Foster, CEO of Business Valuation Resources, tells Insider how he's tripled revenues by diversifying the site's target audiences and content mix. See how they use content licensing and widespread repurposing of their own resources to create more than 250 products with a range of subscription plans or one-time usage fees. Plus, he explains why one-off content purchases, like an ebook, have become the primary source of new customers who are converted through direct marketing and a sales team to a subscription plan
See how a book-rental subscription site billing itself as the "Netflix for books" overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon.
See how the stock-photo subscription site Fotolia, which is aimed a design professionals and corporate users, launched a whole new subscription brand to target a new audience of small businesses and nonprofits. Business Development Manager Leo Tran tells Insider how they simplified pricing and licensing for small business, and how they're upselling large prospects to the parent-site's branded service
Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks.
Michael McCurdy, formerly of TheLadders.com, shares his biggest lessons learned from the launch of his own subscription site. Includes great tips for SEO and for boosting conversions with a site-overview video. Plus, he explains why you shouldn't launch with PayPal for payment processing.