Can Movie Theater Subscriptions Save The U.S. Box Office?
Filling theater seats is getting harder and harder. That’s an existential challenge for theater owners, and some are responding by embracing a subscription model.
New services are offering movie fans a flat monthly or annual subscription fee in exchange for reasonable-to-extreme savings -- if you commit to using your subscription to the max. Can these offerings bring moviegoers back to theaters, and can these services succeed even if they offer benefits that are “too good”?
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