Can a Centralized Database of Publishers and Their Partners Fix Programmatic Advertising?
Itís not news that fraud is rampant in online advertising. It turns out that one of the biggest reasons is the fact that the buyers and sellers of online advertising in large part do not deal directly. They transact through third-party brokers and marketplaces. Can a central database of publishers and their authorized partners fix programmatic advertising? Russell Perkins, Subscription Insider Guide to Data Publisher Strategy and Managing Director of InfoCommerce Group, explains.
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