Business-to-Business Conversion Marketing: The Value of the Human Touch
“Conversational Selling” — via chat, events, and personalized marketing — leads to B2B success, in which you need fewer clients to fuel a subscription business model.
B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.
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