Bigger Is Not Always Better
One key dynamic of the data business is that the strongest businesses serve single, tightly-defined markets, typically a single vertical market. The problem for data publishers attempting to build products with horizontal coverage across multiple markets, or who want to play in large consumer markets, comes down to a very simple reality: itís hard to be everything to everybody. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy and Managing Director of InfoCommerce Group, explains.
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