Subscription marketing offers that include pricing claims such as “Yours for only $95. You save $50” and “Buy One Get One Free” are ubiquitous but unless those pricing claims are strictly true, they can violate Section 5 of the FTC Act. Lisa B. Dubrow, Esq. explains a recent case addressing deceptive pricing claims and provides some guidelines to keep you on the right side of offer compliance.
Companies that sell products or services through subscription models need to keep in mind that there are numerous federal and state laws could impact how these models are structured and advertised. With recent legal settlements by major subscription brands as a bell weather, it might be time to revisit your auto-renewal policies and advertising to ensure you are not in danger of being held to these new legal standards. Lisa B. Dubrow, Esq. explains.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
On September 28th, California’s governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
The California superior court has fined subscription company, Beachbody, $3.6 Million after an investigation found it was applying recurring charges for subscription renewals, sometimes after so-called free trials, without proper consent. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
The FTC has updated its guidelines and FAQs on Influencer testimonials and endorsements, after settling a case and sending warning letters to companies. Lisa B. Dubrow, Esq, Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains the updated Influencer Marketing guidelines that companies need to adhere to.
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
It is reported that a bill in the State of California, California SB 313, is deemed likely to pass. The law would require new rules for companies offering trials and recurring subscriptions and memberships. Lisa B. Dubrow, Esq., partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers’ credit cards. Lisa B. Dubrow, Esq, partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Union’s new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as €20 million for violation of the data privacy changes. Here’s what you need to know.
Instagram recently released a new "branded content tool" that will provide a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance, explains.
In February 2016, Subscription Insider wrote a best practice report on Canada’s Anti-Spam legislation (CASL) designed to protect Canadians from electronic spam and to work toward a safer, more secure online marketplace. The majority of that legislation went into effect on July 1, 2014, section 8 of the CASL Act went into effect on January 15, 2017, and the remaining portion – sections 47 to 51 and 55 of the Act – come into force on July 1, 2017. Learn more about the new regulations at Subscription Insider.