Auto-Renewal Worst Practices: How NOT To Violate The Law Or Lose In The Court Of Public Opinion
The recent avalanche of revelations about the unfolding disaster that is the Equifax data breach debacle includes a cautionary tale for subscription businesses that use automatic renewal.
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
Otherwise, click subscribe below to enjoy access to all of our premium content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FULL ACCESS TO PREMIUM CONTENT
- Members (Paid): Please use the EMAIL address you have on file as part of your membership (vs. your user name) and use your existing PASSWORD. In some cases, you will need to reset your password (this is for security reasons.)
Log InForgot your password?
Full access to premium content and archives.
Become a Subscription INSIDER Member Today!Subscribe Now