Are Your Influencer Campaigns Compliant?
Influencer Marketing is an increasingly popular form of marketing where companies use individuals to talk about their brand (think an influential blogger, people hired to discuss a brandís products, or even a topic expert) to establish credibility and influence with their target customers. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance, discusses a recent letter from the Federal Trade Commission sent to many companies inquiring about those companiesí use of disclosures in their influencer campaigns.
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