Popular Science Profits from iPad App, But Struggles to Get Marketing Data
In 2010, Popular Science was one of the first consumer magazines to launch an iPad edition and has made more than $1.5 million from it to date. In this in-depth Case Study, Robert Cohn, Consumer Marketing Director at parent company Bonnier, reveals the many lessons learned from abandoning a free trial model for a composite prototype model that converts better, to the frustrations of getting data from Apple. This Case Study also includes tips and tricks for publishing and pricing tablet editions for Nook, Kindle, Android devices and Zinio. If you're remotely interested in tablet publishing, this is the a must-read!
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