Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch
In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch's Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma's visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.
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