Keeping a Customer Focus While Managing 100 Percent Credit Card Churn
Subscription businesses (also known in the payment processing world as "card-not-present" merchants), know the impact of out-of-date credit card data in our customer files -- lower retention, churn and revenue loss. Kathy Greenler Sexton discusses why its important to keep customers & members your central focus as you navigate the upcoming 100% turn-over of credit cards numbers.
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