Inside Metrics: The Four Basic Secrets to Leveraging Your Numbers
The Four Basic Secrets to Leveraging Your Numbers will outline a few fundamental secrets to building a reporting infrastructure that you can really leverage. There are four in all: Have a clear, actionable purpose behind every metric; To think like a marketer, obsess about drivers -- not total numbers; Benchmark your marketing drivers in these three ways; and, Align marketing, finance and operations metrics at the outset.
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