IndiaProperty.com Generates Both B2B and B2C Revenues from Its Real Estate Listings Site
Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and B2C sides, in part because of its good fortune of launching during a boom in India's real estate market. CEO Ganesh Vasudevan spoke to us about how the site is selling individual and group subscriptions to construction companies and real estate sellers, as well as upselling consumers into AssistedProperty.com, a search service that helps Indians living abroad vet and buy property in India. Plus, given Vasudevan's experience with dating sites, this is a great Case Study for anyone interested in A/B test results on page design and button color, or how to maximize SEO and SEM.
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