How to Survive in the Paid eCards Industry -- A/B Tests, Pricing Models & Quality Content
Katie's Cards -- a subscription ecard company -- is the case that proves you can make money from exceptionally high quality content, even in a market flooded with free stuff. The company profits from a mixed business model, selling similar content to consumers through low cost subscriptions and to businesses through high-priced one-off sales. Marketing Manager Racheal Ellis spoke with us about the site's A/B test results and Facebook integration. Plus, learn why you need to add new online tools -- not just new content -- to retain subscribers.
Otherwise, click subscribe below to enjoy access to all of our premium content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FULL ACCESS TO PREMIUM CONTENT
- Members (Paid): Please use the EMAIL address you have on file as part of your membership (vs. your user name) and use your existing PASSWORD. In some cases, you will need to reset your password (this is for security reasons.)
Log InForgot your password?
Full access to premium content and archives.
Become a Subscription INSIDER Member Today!Subscribe Now