The Basics of A/B Testing for Subscription Content
Perhaps you've been told you should be "testing" to discover how to optimize your site for conversions and subscription sales. But do you have enough traffic to test? And how do you know what to test? Or if your tests are scientifically sound? In this brief How-To, we asked testing expert Justin Rondeau of WhichTestWon to explain the basics of A/B split testing so that you can test with confidence and interpret your results wisely. Plus, discover the most popular testing tools, and alternative data-driven tactics for sites without enough traffic to test.
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