Good Product + Bad Demo = No Business
Why are so many presentations meh when we're so passionate about our products? How can so much noise deliver so little insight? For the past several years, I've been a judge for an industry award program. While all the products are pretty cool, fill a need and do it well, presentation quality is all over the map. This year two were great, one good, one okay and one fairly heinous. Each of these products was a true contender for the top prize, but I crossed two of them off the list due to the mediocre presentations. All of the stumbles were avoidable. What are a few easy improvements -- and pitfalls to avoid -- when presenting a product?
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