Chip Cards: Don't Let a Good Thing Crush Your Bottom-line
Understand why “Chip” Cards will completely upend your subscription business – and what you need to prepare for.
In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the “Chip” Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.
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