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Case Studies

CellarTracker Converts 8% of Registered Users to 'Pay-What-You-Want' Memberships

Minal Bopaiah, Subscription Insider May 8, 2014
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Tags: Subscription Sales Audience & Demand Generation Consumer-focused Content Conversion Marketing Memberships Consumer (B2C)

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CellarTracker offers wine enthusiasts an online database to store, track and update their tasting notes and maintain an inventory of home wine cellars. In this exclusive Case Study, Founder Eric LeVine talks to us about how this B2C site in generating 7-figure revenues with a freemium model and "pay what you want" subscription program. Find out how the site gets 40,000 -- 50,000 unique visits a day, and is converting 8% of its user base into paying subscribers. Plus, discover the one tool CellarTracker is using to prevent site scraping.

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