Build an Ecosystem Around Your Company -- the Google way
Many technology companies, and famously Google, have built empires through their ecosystems. A business community or network formed around a company's mission, assets or products that supports members, builds customer relationships and adds value that scales through ancillary services. When value is created by members -- through new services, functionality and content -- it feeds the network, increases the importance (and/or size) of the ecosystem and makes the company behind it more indispensable. The result? You get closer to center of your industry's universe and your customer's universe.
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