Bonitasoft Grows SaaS Subscription Revenue by 82% with Membership Model
As software companies adopt subscription models, they offer important lessons for other subscription content sites. In 2013, Bonitasoft -- the makers of business process management (BPM) software -- saw an 82% increase in their subscription revenue through savvy marketing tactics. In this Case Study, lead and demand generation specialist Mac McConnell spoke with us about the company's freemium product, how a community discussion forum helps engage prospects and subscribers, and why B2B sales are best conducted with a mix of marketing automation and real-person support. Plus, discover how content syndication and "road shows" can boost your lead generation.
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