BOB.tv Succeeds One Alliance at a Time. And No Cat Videos.
"BOB" stands for "Best Of Business" and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to -- and beyond -- it's professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.
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