3 Steps to Guide Your Customer Acquisition Planning Process
The power of planning and why itís a vital step in your strategy.
Developing strategies is one of the most highly involved processes in marketing ó at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customerís goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once youíve exhausted all of those steps, itís time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.