Total US Online Content Subscription Sales 2009

Estimates are Subscription Site Insider's own based on weeks of research. We are *conservative* in our numbers, so it's fairly safe to say this is the low end of the possible scale. This does not include:

    • single-item content sales (such as an iTunes purchase.)
    • additional revenue streams subscription sites also make money from (such as ads sold or branded event tickets.)
    • non-content subscription purchases (such as SaaS, apps, or Internet access.)When we say “content”, we include text, video, audio, games, images… anything you might consider media and/or entertainment.

Yes, user-generated content is included, if people buy subscriptions to it (consider most dating sites!) When we say “subscription” we mean an account that's sold on a renewable or recurring (automated) billing basis. It might be a membership site with content or a subscription service to access content. (These are basically the same thing anyway.)

You May Be Interested In:

Register for our next Workshop!
Thursday April 28 from Noon to 1 PM
How to Track, Apply, and Optimize Acquisition for LTV

What will you learn?
How to calculate LTV, build cohort analysis, and more.
How to apply analysis and insights to optimize acquisition efforts for LTV.