Stats: Is Your Subscription Site Demographic Active on Google+?

What’s the point of using a social media channel if your audience isn’t using it? While social media experts expect that the new Google

What’s the point of using a social media channel if your audience isn’t using it? While social media experts expect that the new Google social network, Google+, will go mainstream as Facebook has, it isn’t quite there yet. Bime Analytics reports that in their sample study of Google+ users:

70% are male though the number of female users is inching up slowly
the predominant occupations of current users are tech workers and students
the top companies employing users include Google, Accenture, IBM, Infosys, Apple, Best Buy, Hewlett-Packard
83% of current users are classified as inactive

Even if your audience isn’t predominantly male or tech-focused, keep an eye on Google+ as it picks up steam.