Popular Science Sells 10,000 iPad App Subscriptions

Popular Science recently sold the 10,000th subscription for its iPad application, which launched six weeks ago.Those subscribers are paying $14.99 a year’s worth of monthly editions– $2 more than a $12.99 print subscription. Popular Science also sold 2,500 individual copies of the March edition of the iPad app at $4.99 each, according to a report in Ad Age.Other publishers have hesitated to offer iPad subscriptions because of concerns about Apple’s terms, which include taking a reported 30% cut of revenue and not sharing subscribers’ personal information.  Popular Science was one of the first magazines to embrace the recurring-billing plan for apps when Apple launched the service in February.Greg Hano, a VP at Bonnier’s Technology Group, acknowledged that they don’t know who is subscribing to Popular Science iPad app, so they’re not sure whether they are new readers or print subscribers switching to digital. It’s likely a mix of both, which is why Hano said they are excited by the opportunity to let people “test” the app on their iPad and easily upgrade to a subscription.On April 1, Popular Science was the 37th highest-grossing app in the Apple App Store. Only the New York Post’s app (29th) and The Daily (5th) ranked higher for magazine/newspaper premium content apps.

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