Launch News: Gannett and Delaware’s News Journal Put Up Paywalls

Taking its cue from The New York Times, Gannett Co., Inc. announced last week that it will begin implementing online subscriptions for every one

Taking its cue from The New York Times, Gannett Co., Inc. announced last week that it will begin implementing online subscriptions for every one of its 80 community news websites, including their related mobile platforms. Local sites, like Cincinnati.com, will put up a “leaky paywall,” allowing readers to access 5 to 15 articles per month before being asked to subscribe. Pricing will be determined by paper and by the market. However, the company’s flagship periodical, USA Today, will not be instituting a paywall or online subscription offer.Meanwhile, some local papers that already have online subscription offers are tweaking them to increase revenues. Delaware’s largest paper, The News Journal, announced that print subscribers will no longer get free access to the companion website, DelawareOnline.com. Readers will have to now pays separately for print and online access, a technique that has been successfully employed by magazines like Consumer Reports, but not yet by newspapers (to my knowledge).Whether local sites can really compete with free immediate news via TV and other sites to gain subscription dollars is still uncertain. Niche publications and national news sites seem to have a better time of it, here in the U.S. and abroad.

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.